Privacy Policy
Last updated: 22 June 2026. XSeller.AI, based in Auckland, New Zealand.
This policy explains how XSeller.AI ("XSeller", "we", "us") collects, uses, discloses and protects personal information when you use our website, book a demo, or when our AI phone agent ("Sophie") handles calls on behalf of a business that uses our service. We handle personal information in accordance with the New Zealand Privacy Act 2020 and, where health information is involved, the Health Information Privacy Code 2020.
1. Who is responsible for your information
For our website and our direct customers, XSeller.AI is the agency responsible for the personal information we hold. When Sophie answers calls for a business, that business is responsible for the information collected during those calls, and XSeller acts as its service provider, processing information on its instructions.
2. Information we collect
Information you give us
- Your name, phone number and email address;
- Your business name and details about your business;
- Anything you tell us when you book a demo, fill in a form, or contact us.
Call information (handled by an AI phone agent)
When Sophie answers or makes calls for a business, calls are handled by an automated AI voice agent and may be recorded and transcribed. This can include the caller's phone number, name, the reason for the call, appointment details, and any other information the caller chooses to share. For businesses in the health sector, this may include health information, which we handle under the Health Information Privacy Code 2020.
Information we collect automatically
- Website usage, device and approximate location data, and IP address;
- Cookies and similar technologies (see our Cookie Notice);
- Advertising identifiers and click IDs (for example, from Meta or Google ads) used to measure ad performance, only where you have consented.
3. Why we collect and use it
- To provide and operate the AI phone service, answering calls, qualifying callers, booking appointments and following up;
- To respond to your enquiries and run product demos;
- To improve the quality and accuracy of the service;
- To measure and improve our marketing and advertising, where you have consented;
- To meet our legal obligations.
4. AI phone agent, what you should know
Calls to or from a business using XSeller may be answered by Sophie, an automated AI voice agent, rather than a person. Sophie introduces herself and can transfer the call to a human when needed. Calls may be recorded and transcribed for the purposes above. If you would prefer not to speak with an AI agent or not to be recorded, you can ask to speak to a person or end the call.
5. Who we share it with
We do not sell your personal information. We share it only with service providers who help us run the service, and only as needed for them to perform their function on our behalf, under their own terms and privacy commitments. These include:
- Meta (Meta Platforms), advertising and conversion measurement, where you have consented;
- Google, website analytics and advertising measurement, where you have consented;
- Cal.com, appointment and demo booking;
- Make.com, workflow automation between the tools we use;
- A speech AI provider, to generate and process the AI voice and transcripts;
- A cloud telephony provider, to carry phone calls and messages.
We may also disclose information where required by law, or to protect our rights, safety or property.
6. Health information
Where we handle health information on behalf of a health sector client (for example, a clinic or dental practice), we do so in accordance with the Health Information Privacy Code 2020, including its rules on collection, use, disclosure, storage and access.
7. How long we keep it
We keep personal information only for as long as we need it to provide the service and to meet our legal obligations. Call recordings and transcripts are typically retained for up to 12 months unless a longer period is required or you ask us to delete them sooner. Account and contact information is kept while your account is active and for a reasonable period afterwards.
8. Your rights
Under the Privacy Act 2020 you have the right to ask for access to, and correction of, the personal information we hold about you. To make a request, or to opt out of marketing, contact us at privacy@xseller.ai. If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner at privacy.org.nz.
9. Security
We take reasonable steps to protect personal information from loss, misuse and unauthorised access, including encryption in transit and access controls. No system is completely secure, but we work to keep your information safe and to host it within Australia and New Zealand where practicable.
10. Changes to this policy
We may update this policy from time to time. We will post the updated version here with a new "last updated" date.
11. Contact
Privacy enquiries and requests: privacy@xseller.ai. General contact: hello@xseller.ai, Auckland, New Zealand.